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The Michigan Department of Natural Resources has launched a new statewide multimedia campaign to promote awareness about the environmental, socio-economic and public health benefits of Michigan's trees.
The "A tree for life. Forests for a lifetime." campaign introduces the importance of sustainable forestry and responsible forest management in a series of four 30-second ads that use real paper cutouts blended with an animation style that brings the paper to life.
The spots will air on social media platforms and traditional public and commercial broadcasting outlets in metro Detroit. Or watch them at www.michigan.gov/ForestsForALifetime.